Our American founder started importing American products to Denmark back in 1993. The name was changed to Saguaro ApS in 1998. In the beginning the focus of company was almonds from California, but expanded into a variety of American supermarket products in later years. In 2003 expanded into Restaurant catering market with the addition of larger American Style catering products.
Today, with the addition of more employees, Saguaro has expanded once again with the addition of American non-food products for hotel, catering and restaurants.
What is a Saguaro?
A Saguaro is actually a breed of cactus that is native to the Sonoran Desert in the U.S. state of Arizona, the Mexican state of Sonora, and the Whipple Mountains and Imperial county areas of California. The Saguaro has had significant exposure in old western movies. They can have a life span of up to 150 years and extremely resourceful. Saguaros absorb rain water and they slowly consume the water to survive the blistering heat of the deserts.
We have chosen our company name Saguaro; because we believe it reflects the type of business environment that we are in here in Scandinavia.
We must be resourceful to operate in a niche market where there are few businesses such as the market that we are in, yet highly competitive..